Meet Sasha

Author. Speaker. Entrepreneur.

About Sasha

Sasha Ariel Alston, from Washington, DC, is the Author of the best-selling, groundbreaking children’s book, Sasha Savvy Loves to Code. Sasha was motivated to write the book in high school after having her first internship at Microsoft as a Marketing Manager, building her first app at a UCLA summer camp, and realizing how few of her peers, and even adults, understood the basics of coding. Excited about her accomplishment, she submitted the book to literary agents but she was rejected time after time. Although disappointed, that didn’t stop her. She created a Kickstarter project, raised $18,000 dollars, and published the book herself. She was approached by several major publishers but by then, she had already got the job done. When Sasha was told no, she told herself, Yes!

The book has sold over 10,000 copies, received global recognition, and was even published in Japan. Now she has published the 2nd book in the series, Sasha Savvy Starts it Up! Through STEM, entrepreneurial, and social justice concepts, Sasha Savvy Starts It Up is here to inspire girls to be confident, creative thinkers and problem solvers, all while having fun.

“Kids get excited and are inspired when they read a book with diverse characters and stories that reflect them. And when they see role models that look like them, it sparks curiosity, increases imagination, and widens possibilities for their future. I am here for this.” Sasha A. Alston

Sasha strongly believes that to get girls excited about STEM, they need recognizable, relatable role models that inspire, inform and encourage them. She speaks to tweens, teens, and adults across the country about her unique path and how she became an author, entrepreneur, and activist at such a young age and how she stays motivated to make changes.

“I want to encourage girls to speak up, take risks, pursue dreams, share ideas, and believe they can be leaders, inventors, and CEOs. Fostering this mindset is everything and providing a space for them to grow is a must.” Sasha A. Alston

Sasha also speaks on what it’s like to be a young Black woman navigating her way in an industry that is calling for more diversity and inclusion. Having completed 10 internships before launching her career, she brings a unique perspective to share with diverse audiences, especially youth. She has been a Keynote Speaker for events at several schools from elementary to college, as well as Amazon, Facebook, Girl Scouts, Microsoft, NYC Dept. of Education, Cooper Hewitt, Smithsonian Design Museum and others.

A 2020 graduate of Pace University’s Lubin School of Business with a degree in Information Systems, she is also the Founder & CEO of Sasha Ariel Ventures, LLC. This space is where you can share and support her journey. There is plenty of work to be done!